Well, now the business of celebrating women is over and done with for another year, we can all look forward to the main event in just nine electrifying months' time. International Men's Day will once again descend on November 19, drawing the brotherhood together in the jockstraps of goodwill, love and a common cause. What's that, you say? Never heard of this Hallmark Holiday, let alone posted a 'Merry Men's Day' greeting card?
Well isn't that just a kick in the teeth for the Men's Liberation movement. Actually, it's more of a kick in the teeth for the Women's Liberation movement which will turn 50 in 2017. Despite the chorus of (chiefly baritone) mewling that accompanies every International Women's Day querying where the equivalent recognition is for the unfairer sex, International Men's Day has been celebrated with regularity since 1992.
It may seem like the marketing team over at International Man Quarters has rather, er, dropped the ball on this one; not so! Arguably the entire cause has outperformed itself - and its functionality. As British LGBT campaigner Chris Ward so deftly tweeted:
There actually is an International Men's Day, but the fact outraged misogynists don't know when it is shows that it's really not needed.
In contrast, the cacophonous breast-beating across the spectrum during the build-up to International Women's Day is almost conclusive proof that Women's Liberation has more-or-less failed - at least thus far. We shouldn't need to recognise the female politicians and leaders who have succeeded against the odds across the globe; to stage a host of events designed to convince the next generation of women their forebears have reached true equality in spite of global pay disparity; or be bolstered in our mission by the hightop-wearing corporate hipsters at Google who unveiled a new 'Google Doodle' to encourage women to 'Make it Happen' - in accordance with this year's so-called theme. But we do.
The mere existence of International Women's Day shouldn't be a reassurance that things are on the right track; it should be a red flag that frightens the bejesus out of any woman who blithely believes she has just as much opportunity as her male counterparts.
One of the central figures of the Women's Lib movement Shulamith Firestone was advised to "Cool down, little girl" by National Conference for New Politics director William Pepper in 1967 when she tried to speak about issues affecting women at the conference that year. She died in 2012, but it would be interesting to know what she made of the battle that still wages and prominence of International Women's Day; or, for that matter, the British Labour Party's unbelievably cack-handed and Pepper-esque on-the-road campaign to appeal to the women voter - in a pink bus. Not even Barbie and her similarly outdated friends would be caught in one of those anymore.
To give the International Men's Day (IMD) crowd its due, it has managed to create a rather palatable list of aims for itself. It's hard to pooh-pooh things like highlighting men's health, improving gender relations and promoting gender equality.
But arguably real gender equality will be reached when we know as little about International Women's Day as we do about International Men's Day.